Real Time Analysis

The Client

Founded in 1999, Regent Markets Group has become the recognized leader in the binary options industry. The Group has over 300,000 clients worldwide and generates annual betting turnover expected to exceed US$ 500 million this year (2014). The company’s award winning website, Binary.com offers its clients – investors, speculators, traders, and gamblers – a broad range of binary options on international stock indices, foreign exchange rates, equities, and commodities, ranging in duration from minutes up to one year.

The Challenge

With around 150 millions historical transactions and over 130’000 new daily transactions binary.com was looking for a Real-Time Analysis and BI solution to mainly:

  • Manage their risk of open positions
  • Analyse quickly and easily understand trends in customer behavior over time and across products
  • Perform market segmentation analysis
  • Explore customer demographic trends and perform product profitability and growth analysis
The Solution

icCube with its real-time capabilities has been installed with the help of icCube Professional Services team, connected in real-time to the Binary operational databases.