So what is embedded analytics really? Well, Embedded analytics at its core, combines the feature set of a traditional analytics tool along with the capacity to easily embed, white-label and integrate that feature set into an application. In other words, adding to a software powerful analytics and data visualization in a way the end user doesn’t see the difference between the host application features and the analytics and dashboards module.

Fresh Web Content vs. Finished BI Product

With embeddable analytics, you’re starting with a fresh webpage or piece of web content. It’s white as snow, fresh, blank and empty. You, the developer, decide what you’re going to put there, whether it’s one of or a combination of tables, charts or maps (as you would expect, there’s a pretty extensive library). After that, you, the developer, decide how you would like to purpose that analytic content in the context of your application.

Many people think of an overview dashboard on login for instance something that immediately gives the user insight on important KPIs at a quick glance.Then, the user can browse through other dashboards showing historical analysis, current statuses, and other detailed reports.

In summary, you decide, not the BI-tool vendor, what analytic content you are going to display, in which context and not only how it looks, but also how it behaves. icCube has inherent BI-like functionality you can take advantage of, however, you can also have icCube respond, for example to variable parameters sent by the host application, or indeed you could have icCube redirect the user to a new page or piece of web content in the host application. It’s not just about applying a CSS with your logo on it.

Embedding and Reporting – what end users are demanding NOW

If you’re going to ask users to use a finished product, like a BI-tool, then you’re going to need to train them how to use it. One of the ideas behind embedded analytics is that it’s simply analytic web content embedded inside your application. In other words, the user should have no requirement to “learn” anything, the content and its context should be so intuitive for the user to benefit from it straight away – no “training” required.

Furthermore, an embedded analytics solution should provide the capability to let the end-users not only to view but also edit or even create dashboards, reports, and eventually new widgets.

Modern end-users aren’t satisfied with static dashboards and not only want, but demand the ability not only for dynamic and modern BI but most importantly, the ability to create their own reports, navigate through their data and share their findings among their colleagues. When icCube is integrated with a host application, it allows end-users – according to their given credentials – to build and completely customize their own dashboards as well as post comments on the dashboard or on specific data. To share reports, a simple URL is sufficient as icCube is 100% browser-based. Reports can be in real-time, automatically refreshed in a given interval or every time there was a change in the database.

Data security when integrating a third-party software

Indeed, security is in fact preserved with icCube as it will fit the software’s specific security system thanks to the on-the-fly authentication and authorization that can achieve up to cell level detailed data. End users will only see and edit what they are allowed to, so the software company won’t need to worry about data security and access rights as it will continue to rely on its own system.

Data Analysis & Reporting

Business analytics to embed

Embedded analytics is more than just regular BI integrated into existing SaaS and software systems. It is a development platform that specializes in deep code base integration to deliver analytics to users seamlessly with new features and capabilities added frequently allowing you to not only maintain your application’s analytics but to improve them over time without having to do the specialized development required to do so. CRMs, ERPs, customer service or customer experience, education & learning, energy, financial, healthcare, hospitality, human resources, ITSM, marketing & online advertising, real estate, retail & wholesale, supply chain, transportation & logistics, or any industry-specific software are more and more looking to enable their end-users to visualize their data, contained in the software itself as well as from other data sources. Processing and representing this data themselves comes with a high cost while they need to focus on their core business. Therefore, integrating a robust embedded analytics solution within the application itself takes away high costs of developing a reporting tool in-house while tapping into modern BI capabilities, right from the start.

To allow businesses to promote their own application as one package, embedded analytics solutions are integrated in a transparent way the end-users can’t tell where the host application begins or ends. Themes that correspond to the branding of the software can be applied to dashboards or industry-specific representations can be created by building dedicated widgets, graphs, scoreboards and reports. The software integrating analytics can leave the choice to its users, to view, interact or even create their own dashboards.