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Shops are constantly looking to improve consumer experience, and the best way to do so is to analyse preferences and shopping trends. This client has made an enterprise dashboard with icCube to visualize their consumer data in various angles. They have several subsidiaries and a great quantity of data. First, it is shown that 23.08% of people that buy oranges also buy artichokes, as well as 15.38% that buy oranges also have bananas in their basket. We can imagine ways of improving customer experience in the shop thanks to surprising results like those. Average basket price, daily sales per article and sales difference according to previous periods are other examples of ways this client wanted to analyse their data.

By David Alvarez

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