Optimizing E-Commerce Campaigns

Company
Solute
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The Impact

ACTIONABLE INSIGHTS FOR ONLINE MARKETING CAMPAIGNS

Solute’s integration of icCube empowers account managers and performance marketing teams with granular insights into campaign performance, profitability, and goal achievement. By providing dynamic dashboards, Solute optimizes online marketing strategies and enhances communication with shop clients, driving efficient lead generation and revenue growth.

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The Client

Solute is a Germany-based company specializing in performance-based online marketing and user acquisition for e-commerce platforms. Serving major online retailers such as Amazon and eBay, Solute operates web portals and runs targeted marketing campaigns to drive high-quality traffic to client websites. Solute’s services focus on delivering measurable results, optimizing marketing spend and fostering strong partnerships with shop clients through precise tracking of campaign performance and alignment with client-defined goals.

The Challenge

Solute manages a diverse set of online marketing campaigns across different web portals, Google Shopping Ads, Microsoft Advertising and partner platforms, targeting various user devices, product categories, brands, and price clusters. To meet shop client performance goals, Solute needed a solution to consolidate campaign data and provide real-time insights into profitability and cost management at a deep granular level. Account managers and performance marketing teams required interactive dashboards to monitor campaign development, optimize strategies and communicate results effectively to clients. Solute sought an analytical tool to deliver fast, detailed insights and support data-driven decision-making for their complex marketing operations.

The Solution

Solute integrated icCube as the analytical engine behind its internal shop dashboard, enabling account managers and performance marketing teams to monitor and optimize online marketing campaigns with precision. icCube’s in-memory processing delivers rapid analysis of complex datasets, providing insights into campaign performance, profitability, and goal attainment. The solution allows Solute to track metrics at a granular level down to days, categories, brands, price clusters, marketing channels, campaigns, user devices, etc, empowering teams to make data-driven decisions and align with client expectations. By delivering high value for optimizing campaign strategies and communicating results effectively, icCube enables Solute to refine marketing efforts and produce client-ready reports that strengthen partnerships.

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Solute’s icCube-powered shop dashboard transforms performance marketing by:

  • Aggregating campaign metrics: Centralizing data from portals, campaigns and client goals into a unified interface.
  • Tracking key performance indicators: Monitoring lead generation, cost efficiency, and profitability for quick, informed decisions.
  • Enabling granular exploration: Allowing teams to analyze data by specific dimensions like time, channel, category or device for targeted optimizations.
  • Providing actionable analytics: Supporting trend analysis and performance evaluations to maximize campaign impact.
  • Customizing user access: Delivering role-specific dashboards for account managers and marketers to focus on relevant metrics.
  • Ensuring scalable performance: Processing large volumes of campaign data efficiently, from historical trends to live metrics.

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"For almost 9 years we are now working with icCube and appreciate the flexibility of the tool to implement and visualize the needed dashboards. Furthermore we are grateful for the really great support of the icCube-Team. We were able to set up many dashboards, that are highly valuable and essential for the business units and their daily work. Even if we tackled issues in the last years, the icCube team was always there to help us, finding good solutions."

Heiko Müller-Frey

Senior Product Owner & Business Analyst