Clients in the hospitality industry are also able to take advantage of data analysis by studying occupancy and revenue for each room. In this case, a map of the room dispositions was made to be able to analyse data per room in order to enhance guest experience. This data can be crossed with other facts other than location, e.g. price of room, available equipments, service provided, etc, in order to understand why some rooms are more profitable than others. The hotel chain will therefore be able to improve guest experience during their stay by strengthening the hotel’s service and offer.

By David Alvarez